Florence Mafo

Certified Coach

Hello, I'm Florence

I’m a business coach for midlife women who are ready to turn their coaching passion into a steady, profitable business. With six years of coaching and a decade in corporate

administration, I bring structure, clarity, and strategy to women who are tired of doing all the things and still not seeing results.

What sets me apart? I treat every client like a unique puzzle. No plug-and-play systems. Just clear, custom plans based on your energy, schedule, and goals—so you can stop guessing and start making real progress. Coaching with me isn’t about hype or hustle. It’s about building momentum that lasts. Together, we’ll clear the mental clutter, simplify your systems, and create a path that fits the time and resources you actually have.

I work with coaches who feel stuck—financially, mentally, or emotionally. If you’re juggling client calls, caregiving, and your own self-doubt, I see you. I’ll help you attract steady, paying clients, manage your time without burning out, and finally build a business that works for you.

My Story

My coaching journey began in 2019, when COVID turned my world upside down. I lost my job and stood at a crossroad —uncertain, out of confidence, and unsure where to begin. But I made one bold choice: I hired a mentor.

That single step cracked something open in me and led to what I now know is my calling—helping others create real, lasting change.

I began as a productivity coach, focused on action plans and to-do lists. But something was missing. I didn’t want to just help people get things done—I wanted to help them feel different. More confident, more in control, more connected to what matters. That desire pulled me toward business coaching.

Today, I support middle-aged female coaches who feel stuck, worn out, or invisible. I help them reclaim their time, attract consistent paid clients, and build a business that fits them—without burning out or disappearing into the hustle.